Conceptualized  branding system and redesign direction

For the OCHO candy brand, I sought to improve a weak branding system by implementing order and structure, while still adding a playful and colorful element true to the brand’s image. This new system incorporates packaging design concepts from classic print media into a responsive website design.  

Displayed above are initial concepts of transforming packaging direction into web content. Displayed below is a before and after of redesigned responsive web assets.