Conceptualized brand, logo, guidelines and social media campaign

Pannier is a pet transportation company design to fill a niche opened up by recent world events. Pets have become a more sought after option of socialization when self-isolation became more commonly practiced. Traditional beliefs about pet ownership have changed as well, as pets take on a more family-like role in households. No innovations in transporting pets locally or to a foreign destination have come about in the last 50 years; we still store larger animals in plane cargo via carriers (if they are not service animals). The concept seeks to address this empty gap in goods and services as the modern American household has radically changed.

Social media campaigned was designed to promote brand in modern platform. Each social media site had content and concept catered to the perceived user demographic: Instagram users skew younger than Pinterest users, LinkedIn caters to networking professionals, etc. Advertisements were designed around self-written slogans.